5 Tips on Choosing a Great Creative Agency in Kolkata

21-Jun-2021 | Digital Trends

Similar to the name, a creative agency is an organization that specializes in developing and implementing creative solutions. This ranges from branding to communications that help clients achieve their goals. To ensure the same, a creative agency in Kolkata consists of a team of experts from multiple disciplines – copywriters, strategists, graphic designers and the like.

Most of their efforts are centred around areas such as:

Planning: The way it generates revenue and serves customers

Design: The way the business and its products/services appear

Technology The way technology is integrated into solutions

Advertising: The way a business and its products/services are marketed

Why do we need one today?

Perhaps the greatest need for one is its deep understanding of the digital marketplace. They are more than familiar with the best ways to position your business in the most aesthetically pleasing way. Campaign development, branding, content creation, social media advertising – a digital marketing company in Kolkata is already at the top of its game. For those without the knowledge or resources, this is indeed necessary for growth and awareness.

Secondly, they have the required knowledge and resources to take you to the top. We all know that is near impossible for one person (no matter how skilled) to handle it all. With the services of a creative or branding agency in Kolkata, you will find the support and infrastructure you require. They have the expertise of qualified individuals with specific roles and responsibilities dedicated to you and your wellbeing alone.

And lastly, they deliver results. Whatever be your objectives, they will tweak and improve your current strategy to deliver the results you seek. Through insightful data, in-depth research and several persuasive techniques, a creative agency in Kolkata is able to dig deep to drive a better outcome as well as a higher return on investment.

Services include the following:

• Art direction
• Copywriting
• Branding design
• Web design
• Video production
• UX design, etc.

How do we select the right one?

1. Make sure it understands exactly what you need

Depending on the goals and expectations you set, a creative agency should be able to deliver. But besides that, they should also be able to identify your pain points and challenges as well. It’s so much more than just handing a proposal at a price. It’s about working together to create magic! You are unique and you deserve to shine. This will happen when the agency perfectly shares your vision and while striving to make you a leader in your industry.

2. Make sure it has the required level of expertise

When it comes to modern-day marketing, you need the assistance of an agency that thrives in all aspects. Of course, marketing is the sum of several activities and many may not offer all the services you need. But it’s important that the creative agency in Kolkata you select should know how one connects to the other, even beyond its own specialization. For instance, do they know how working on your website ties to social media? This is a key concern since there is no room for mediocrity when it comes to getting the best.

3. Make sure it has a good history of work

This is best done by analyzing its website which demonstrates its case studies and projects. Looking at a portfolio becomes a must here because simply put, would you hire someone without looking at his/her previous work? Check out the prior experience of a branding agency in Kolkata and the type of industry it is involved in as well. It normally adds as a plus point. You’ll also see the list of clients as well as testimonials or mentions which will further add to its preference. This is definitely the most important factor that goes into its selection.

4. Make sure it is easy to communicate with

It’s all about first impressions. Having a ‘chemistry meeting’ is a chance to prove why you should hire a particular creative agency. By asking the important questions, you’ll get to share opinions and thoughts openly and get to learn about their culture in detail. It can also take place over the phone or through digital means. You can easily partner with a top digital marketing company in Kolkata like Digitale through Zoom or Google Meet. Technology has bridged that gap so don’t rule out good options due to distance alone.

5. Make sure it is truly ‘creative’ in nature

Having a problem-solving trait is something that cannot be overlooked. But just how creative are its solutions? Innovation is everything today and unique solutions must be offered to take care of unique problems. Similar to a branding agency in Kolkata, they look at the whole picture and tackle problems through well thought out and well-executed strategies and ideas. Hence, take a closer look at their portfolio to grasp how they have turned obstacles into opportunity.

It is always recommended to hire a full-service creative agency in Kolkata before deciding on a final choice. It can provide better solutions through a wide range of services that can be integrated into several online campaigns that also includes offline events and on-ground activations. In other words, you will find all that you need at one complete destination – a place called Digitale.

So shoot us an email and let’s get in touch today